Blog 08 Design Insight

The below sketch note for Create Insight Statements.

summary of Insights for Design
-A simple observation that does not require your research
-Inspired by a great question, not the result
-An inherited fact you are making too much of
-A clever observation that was in plain sight
-A surprising finding that is strong evidence for a particular strategy
-A simple tactic that bubbles up as a critical element of your new design strategy
-The info is in plain sight, and the insight is obvious
-You ran an A/B test, so you feel confident