Project 4 -“SHE“ Research

Project  Brief

Using the CC Awards as a framework, select one of the THREE available topics-Equality, Climate Crisis and Conscious Consumption. After identifying a suitable design challenge, use an iterative, user-centered design approach to produce your response. 

Project introduction

The project was inspired by the movie “Legally Blonde.”The images of women in the film are shaped according to male aesthetic standards, fully demonstrating femininity. The vast majority of the film’s content reflects the hidden inequality of women taking love and family as their priority, but the final content of the film also reflects a more progressive feminist ideology in a certain sense.

my project topic is Equality. “SHE” is my project name. SHE is an app-based application designed to unite underrepresented groups through personal experience and unfairness to women in the workplace.

The App will feature a discussion on sexism by acting as a safe place for discussion and self-expression. It strives to build a creative atmosphere in which women feel inspired without fear of inequality or discrimination in such a male-dominated field and strengthen our discussion of gender discrimination.

First Research

1.What is the significance of the feminist movement?

In recent years, this kind of war has taken place in any place, public or private, where women and men, girls and boys live. The importance of the feminist movement is that it provides a new ideological meeting place for both sexes and a space for criticism, struggle, and change. The feminist movement can end the war between the sexes. (Ferree and Hess, n.d.) It can change relationships so that the alienation, competition, and dehumanization that characterize human relationships are replaced by kindness, sympathy, and care. (Meyer, 1998)

The first importance of gender oppression is not because it is the basis of all other oppressions, but because it is a way of controlling most people’s experience, whether their role is discriminator or discriminatory, exploiter or exploited. (Meyer, 1998) It is a way of governance that most people have accepted from a social perspective before even knowing that other group oppression exists. This does not mean that the elimination of sexual pressure can eliminate other forms of oppression. All forms of oppression are interrelated because similar systems and social structures support them. Therefore, one method of exploitation cannot be eliminated while other systems of oppression remain intact. (Meyer, 1998) In the struggle to eradicate all forms of oppression, challenging gender oppression is a crucial step.

When individuals realize that they need to fight against all forms of oppression, they have reached a critical stage in political awakening. The struggle against sexual oppression has important political significance-it is not just for women. The feminist movement is crucial in terms of the power to liberate us from the horrible relationship of sexual oppression and the potential to radicalize and renew other liberation struggles.

2.Unequal employment of women in the workplace

In a market economy, companies need to recruit employees with the highest possible performance at the lowest possible cost to survive the fierce competition and profit (R and K.B, 2009).In most cases, women cannot create a commission for the company during maternity leave. At the same time, postpartum parenting tasks will also limit women’s commission. Therefore, when a company wants to judge a woman’s future performance when recruiting, it will consider her recent birth probability. Suppose a few cases of getting pregnant soon after entering the job and leaving after taking maternity leave. It will have a significant impact on the company.  Therefore, it is a rational choice for these companies to avoid married women but have not given birth during the recruitment process.

There have been precedents in the United States where regulations designed for fair employment produced counterproductive effects. In the United States, the bill stipulates that companies must not inquire about criminal records during the recruitment process to provide a job for rehabilitated former prisoners in the workplace to earn a living. However, research results show that this bill is for all young blacks who have never attended college Obstacles in finding a job have caused the average employment ratio of these people to drop by 3.4 percentage points (Doleac and Hansen, 2016). Criminal records and marriage and childbirth status are worlds apart, but the labor market causes the two. The mechanism of information asymmetry to statistical discrimination is the same.

Secondly, on gender issues, many jobs have left people with hard-to-change prejudices. For example, people think that firefighters are men’s jobs and nurses are women’s jobs (Doering, 2017). These stereotypes-when it comes to seeing men and women who are more “suitable” for a particular job, stereotypes-they constrain our expectations are powerful because they cause us to bias many employment results.

3.How are the benefits of gender equality reflected in work?

Gender inequality damages a country’s ability to compete internationally—especially if women and men are equally qualified to produce the country’s export products and services. In countries where women’s status is equal, industries that rely more on female labor tend to develop more (Chang and Milkman, 2019). This relationship is also genuine in reverse: Countries with comparative advantages in industries that rely more on female labor tend to become equal between men and women (Chang and Milkman, 2019).

Women’s endowments, initiative, and opportunities affect the next generation. (Tahir Andrabi., Asim Ijaz Khwaja., Jishnu Das. and Tahir Andrabi., 2011) If women have greater control over family resources, they will invest more in the accumulation of human capital for their children, which will positively affect future economic growth (Tahir Andrabi., Asim Ijaz Khwaja., Jishnu Das. and Tahir Andrabi., 2011).

4.How to eliminate the prejudice of gender equality in the workplace?

is the difference in the amount of human capital input caused by the long-term gender role positioning. Therefore, eliminating gender discrimination in the workplace can save the enterprise and society’s economic costs and enhance the internal stability of the enterprise(R and K.B, 2009). This is the certainty of enterprise development and an essential guarantee for social development.

The solution to women’s equality: re-understand the positioning of women’s roles and build a correct gender concept; improve the legal system and formulate laws against gender discrimination; increase female employees’ human capital investment and improve their comprehensive professional quality (Chang and Milkman, 2019).

Second Research

1.PACT research

2.Persona

To understand the issue better, My work will interview three users. The results were eye-opening. It was clear that others recognized this lack of diversity and that many female responses agreed that they had experienced sexism. Not everyone seems to be actively trying to move towards an equal future, with one participant saying that they only see females making an effort to correct the gender imbalances.

The three pictures on the bottom are interviews about persona.